Social Marketing Campaigns

 

Did you know that 78% of businesses now have dedicated teams for their social media? This is up from 67% in 2012, demonstrating that increasingly, organizations are acknowledging the power of social media to attract and engage customers.

The bad news? Webbiquity reports that 83% of customers have reported bad experiences with social media marketing. As a business owner, it’s clear that using social media marketing to your advantage is critical, but do you know how to maximize the impact of your social media marketing campaigns? Do you know what your goals should be, and how to achieve them? Whether you want to be or are already managing a social media strategy, you can download our free eBook to find out how to leverage your core skills to implement and oversee an effective digital strategy.

We’ve done a bit of research on your behalf and we’ll show you five successful campaigns that made waves across various social media platforms including Facebook, Twitter, and Instagram. So whether your business is new to social media marketing, or somewhat of a seasoned veteran, these five campaigns can give you insight into running campaigns that consumers respond to.

Here is an example of a social media campaign and what you can learn from it!

Dacia

Platform Used : Facebook

About the Company

Dacia (a subsidiary of Renault) is one of Europe’s fastest growing car brands. Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years.

Goal : To generate leads and create brand awareness.

Solution

By using Facebook’s boosted posts, Dacia placed ads related to their Sandero, Logan, and Stepway models. They focused on both desktop and mobile users. By incorporating data from past activity, the company ensured that a wide variety of ad testing was done, essentially optimizing the advertisement’s impact based on where their customers were in the buying cycle.

Results:

  • 45% reduction in the costs per lead, compared to standard display ads
  • 27-point increase in ad recall
  • 6-point uplift in brand favorability
  • 6-point uplift in purchase intent

Facebook’s always-on lead generation program generates a significant proportion of our test drive leads.– Antoine Hery, Digital Communications Manager, Renault

Key Takeaway:

Facebook’s Ad Campaign is a minefield for lead generation as well as ad recall. When applied correctly, sustained direct response messaging related to the feed can help drive leads in a cost-effective way and also help boost brand favorability!