It’s vital for your business to be found in the maps and organic search results if you are a local business. It’s now the most common way that consumers find local businesses and has far surpassed old media like print yellow pages. In fact since Google Maps was launched in late 2004, demand for the Yellow Pages has declined while the popularity of Google Maps has skyrocketed.
Searchers focused on local results
A study that tracked eye movement and click patterns in search results was conducted by Moz in order to show that when a search for “pizza” was performed, searchers focused on the local search results (also known as the 7-pack).
The top three organic listings also got a lot of attention. See the heat map below for a better understanding of the results.
1. Full Citation Audit
The most important part of any Local SEO campaign is ensuring consistency, which is why every single Local campaign starts with a full audit.
Without this crucial step (that cheapest competitors skip), you’d be throwing money down the drain.
We put every campaign through this extremely detailed, time intensive process. We catalog correct and incorrect citations, avoiding any duplication of efforts. This results in a fully detailed report, including a road map on how to repair incorrect citations most effectively.
2. Local Citations Building
Local directory citations are the bread and butter of local SEO. With our careful, manual submissions, we make sure you are in the BEST directories for your niche and market. This is not just a standard list of directories. Every single campaign is different and we leverage 3 strategies for determining which directories to submit to for that particular client.
Strategy 1: Ego directories – The most popular, traffic dense, authority directories.
Strategy 2: Competitor directories – We take your specific keywords and find out what citations are important not only in your industry but your specific SERPs.
Strategy 3: Competitor review directories – We scrape competitor review directories to find Google trusted directories.
We claim all the most important directories where possible, and provide detailed instructions for all others that should be verified by the client (some require a phone call for verification or other methods). Only live profiles are delivered, including all login info.
3. Rich Media Citations
Anyone can do plain old directory submissions, but to make them count, we beef them up with geotagged photos and videos, plus citations and links from rich media sources.
We create straightforward, Animoto style video slideshows, with music, pictures and text. These videos are optimized to the fullest extent, including geo-meta data. We then submit these videos to the top video hosting sources, creating high authority, legit links and citations.
Here, you provide us with 10, ideally relevant & branded images. We optimize, upload, and again optimize, including geo-meta data. We then submit these images to the top image hosting sources, creating high authority, legit links and citations.
4. Social Citations
In 2013 and beyond, social media is becoming more important. We make sure you’re ahead of the game and rounding out your citation profile by getting you awesome social citations.
In this module, we create careful, manual submissions, adding all media and content which again results in high authority, legit links and citations. We submit to powerful & authoritative social media sites.
Local SEO Services
What is it?
Local SEO is the application of search engine strategies that can help your website rank higher in specific local markets. These techniques include the claiming of local directory listings, building local citations, and on-page optimization. SEO has proven to be an important marketing strategy for those with physical locations.
The higher you rank in the search engines, the greater the number of local customers you will see coming through your doors. Today’s consumers are using the local results of the search engines far more often than the Yellow Pages. If you aren’t visible on page 1 or the maps, you are missing out on paying customers.